Unit 9, Calow Brook Drive
S41 0DR


01246 906434

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That's me and my husband at the top of the page on our wedding day - I loved every minute of it and that drove me to start Frily's Boutique so I could help brides make their day as magical as mine was
Natalie Adams
Retail Director

When it comes to planning your wedding there is so much to consider, not least the suppliers you choose to provide the services that turn your day from good to ‘WOW’ yet it is so difficult to know who you can trust and to know you are getting good value for money. The wedding market is like no other with so many ‘businesses’ running without premises and in many instances without following appropriate legislation. We started Frily’s Boutique with one goal in mind – to be a trusted, nationwide one stop wedding shop providing exceptional quality with fantastic value for money, but most importantly providing confidence to brides to know that they truly have a wedding specialist supplying all aspects of their day so they can rest easy and focus on enjoying their day.

We are a limited company, VAT registered with a business address on public record, and hold a 5 star food hygiene rating. All our electrical equipment is PAT tested and we hold full public liability and professional indemnity insurance – everything you would expect from a responsible company. Details of these can be viewed in your My Account area.

We have invested in infrastructure and technology to bring expected capabilities in any other sector to the wedding market – view availability in the comfort of your own home online, pay your deposit and then manage your booking including making payments off your balance in your My Account area – no contact forms or uncomfortable ‘sales led’ consultations requiring lots of information from you just to check if your date is free.

We are working hard behind the scenes to bring even more choice for our brides, and easier ways to communicate and manage your bookings whilst expanding our team and delivery radius to achieve our goal of a nationwide one stop wedding shop.

I've always been passionate about every job I've ever done but doing it for myself, my family and so many couples really does make it mean so much more
Martin Adams
Operations Director

What Our Customers Say

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Wow what can we say very professional service at a great price we have used frily's boutique for our wedding on the 25 may 2019 we had photography full room decor photo booth and Natalie could not do enough for us we had the best day ever with out any hiccups many thanks highly recommend
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Absolutely brilliant service. Didn't have to worry about anything. Always reassured. Beautiful cake for my wedding. Love letters and rose trees. Amazing service and cheap as chips worth every penny and more. Thank you cx
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Loved the cake and cupcakes we had for my granddaughters wedding and the service and delivery was second to none would highly recommend

Meet The Team

Natalie Adams - Retail Director

Do you feel that the price spirals when you mention ‘wedding’? I did, and I decided to do something about it. I set up Frily’s Boutique with a very clear philosophy – high quality venue dressing, event hire and photography for a reasonable price.

A lot of people ask me how we are able to keep our prices low, and the answer is we keep our overheads low, our proposition simple and we have an infrastructure that enables us to fulfil multiple events efficiently without losing the personal touch.

This philosophy has turned Frily’s Boutique into one of the fastest growing wedding brands in the UK and has put us on the path to becoming the first nationally recognised, one stop wedding shop.

Martin Adams - Operations Director

I set Frily’s Boutique up with Natalie and supported her in her goal of running her own business. Before I knew it we were so busy I joined on a full time basis too!

My main role in the business is organising the logistics – we can do up to 10 weddings a day, so making sure everything runs smoothly is paramount!

Keeping Frily’s up to date with technology – giving you the ability to book online, interact with products and truly understand your day!

Within the next 12 months I’ll be working to bring this in an app, build on our infrastructure and even work with Natalie in opening our 2nd and 3rd warehouse.”

Daniel Forster - Creative Wedding Manager

"As the creative wedding manager I get to be involved in many parts of the business! One of my main roles is to make all the cakes we sell. This is something I absolutely love doing - taking a picture, a message, an idea from a couple and bringing that to life is incredible. I also play a big role in the day to day running of the business - I speak with all our fantastic customers via social media, keep you up to date on what we're doing and what's coming next and process customer orders. I am also trained in both photography and venue dressing so also get to fulfil orders that I've taken - this for me is my favourite part! I'm a people person - making people happy is what I do best!"

Valerie Adams - Creative Wedding Assistant

"My job at Frily's is to make all the personalised gifts including; coat hangers, flutes, bags, robes, slippers, pint glasses and so much more! I absolutely love my creations and making customers happy is what I pride myself on. I also make all the flowers! Flowers are my passion - I love creating a flower arrangement for a wedding - from the buttonholes to the bouquets, making sure every member of the bridal party has something beautiful to hold or wear is what I love!"

Roy Adams - Venue Dressing & Photography Manager

"My role at Frily's is a varied one!  I primarily work as a photographer and venue dresser - creating memories for couples that will last a lifetime. I love being part of a wedding, capturing moments you may not see during your day but moments you can look back on and love. Not only that, being able to dress these venues before I start the photography means I get to be part of every aspect of your day. I also work in the warehouse when I'm not out at weddings making sure all our rental items are pristine before they go out on hire. This is such an important job as we pride ourselves on our beautiful items and making sure they're perfect is all part of that."

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Comparing Wedding Vendors

Your wedding day is one of the biggest days of your life and you want to remember it for all the right reasons. It’s important you trust any companies that are supplying services for your wedding so we have set out some of the pointers you should consider when choosing a supplier….

Social proof

Social media is one of the strongest indicators of any company, not just wedding vendors. It's a good idea to check out any suppliers social media profiles, an established company will have a large follower count and regular, original content over a prolonged period of time. It's also good to look at the comments on posts and see what others are saying, along with getting an idea for how professionally the supplier responds to comments. Lastly check out their 'typically responds in' time on messenger to see how prompt they normally deal with enquiries. This should really help build a picture of your prospective supplier.

Web presence

Whereas it is not essential to have a website, an established wedding vendor will have one. This shows a level of infrastructure and investment reassuring you it is a genuine business. Check out the content on any prospective suppliers website, an established vendor will use their website to showcase themselves, have original content and help you determine authenticity.


Contact details can tell you a lot about a prospective supplier. A landline phone number and a trading address show transparency, infrastructure and authenticity and should reassure you that they won't disappear. A company email address with a company domain instead of a free email provider also shows that a vendor has invested in their business and is therefore invested in providing good service.

Business status

It is not essential for a supplier to be a Ltd company or registered for VAT but they are good indicators that your prospective suppliers are full time wedding companies giving you reassurance that they have the expertise and resources to fulfil your booking regardless of everyday issues. If you are choosing a supplier for a wedding cake or catering they have to be registered with their local council and have a food hygiene rating. You can search to find food hygiene ratings at

Payment Methods

A reputable company will have safe payment methods in place allowing you to pay by debit or credit card and supply invoices or reciepts. Always beware of a company that asks you to pay cash, bank transfer or PayPal friends and family - these methods of payment offer you no protection whatsoever,

Ask questions

If you are not sure about anything - ask. It's your wedding day and a good supplier will be more than happy to quickly answer any questions you may have.

Bridal Prep to First Dance only £299
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View Our Guide to Venue Dressing
Our Venue Dressing range is all you need to make sure your venue looks incredible
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Wedding Cakes Starting From Only £99
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Shop Bridal Flowers
See our bouquets in all their available colours
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Shop Personalised Gifts
View our range of personalised gifts to add the final touches to your day
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